9/1/2023 0 Comments Amazon fresh grocery store![]() When I arrived on a Monday morning, the aisles were eerily quiet. It comes in the middle of a pandemic in which the online retailer has seen their grocery sales triple year-over-year.Īt the same time, growth of their Prime membership which is key to the grocery store experience is accelerating. It allows customers to shop in-store, pick up Amazon Fresh online orders within the hour and even includes a return drop off center. The Woodland Hills location at 6245 Topanga Canyon Blvd is likely a window into the future of Amazon grocery shopping. And shoppers can still opt to go through a checkout stand with a clerk.Īmazon Fresh opened their store to the public last week after previously being invitation only. Now everything I put in the cart would be charged to my account. I held my account's QR code in front of a camera affixed to the cart and once scanned, the cart made a pinging sound and told me I could start shopping. To start I had to open my Amazon app to sync it to the cart. It's bright green and black and smaller than your average grocery cart with no place for the dangling legs of a toddler. ![]() The toy-like cart has a screen in the middle of the handles that walks you through a tutorial on how to process the different items and which also allows you to see the total price of your trip as you're shopping. ![]() The dash cart is the center of that effort. The 35,000 square foot store that opened to the public on Friday is Amazon's first so-called smart grocery store as the e-commerce giant attempts to remake in-person shopping and push into the supermarket space. As soon as I stepped into the new Amazon Fresh store in Woodland Hills an employee asked if I wanted to shop with a regular cart or use their 'dash cart.'
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